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ZTTV, breaking the traditional children's TV program, with the position of children from 4 to 14 years old, and parents aged 25 to 35, expanding the range of women during pregnancy and childcare between 0 and 3 years old, as well as parents, grandfathers, grandmothers and grandfathers, Grandmother's family audience to watch together.

ZTTV's concept of "character education" coincides with the "perfect personality education" put forward by the Ministry of Education. It advocates that before the development of intelligence (IQ) and emotion (EQ), it is based on the character shaping of children after 00 and 10 years. Through the positive-oriented program content, to cultivate adolescents and children to establish a correct outlook on life, values, world outlook, so that their future into the social harmony and physical and mental health of growth! Zhongtong Satellite TV officially takes "one star multi-screen, network fusion, content as king, co-construction and sharing" as the core idea, and through the Asia-Pacific No. 5 satellite transmission, signals in an unencrypted manner, covering Asia, Australia, Eastern Europe, North Africa and other trans-continental more than 60 countries and regions, the audience of nearly 300 million people.

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