Lejia Shopping Channel 📺️

On July 14, 1997, the first TV shopping company in Northwest China was born in Xi'an, Shaanxi Province. On January 19, 2006, China's first solely state-owned TV shopping channel was born in Xi'an, Shaanxi Province. On April 19, 2006, China's first professional TV shopping channel launched in the form of live broadcasting.

On January 19, 2006, a red ribbon shopping cart logo appeared on Channel 6 of Shaanxi TV Station, accompanied by a brand new way of TV shopping. Within one year, Shaanxi Shopping Channel has covered the land of Sanqin in Shaanxi, from north to desert, from south to Hanshui, from the Yellow River in the East and from Guanshan in the west. It has become a brand-new shopping mall favored by Sanqin's father and elder. Its rapid expansion of the television retail industry and the refreshment of Shaanxi's consumer life have aroused widespread concern among the industry and local citizens. Note. It sounds a trumpet for the popularization of the non-store sales model in Northwest China.

Shaanxi TV Shopping Channel 6, Shaanxi TV Economic Development Company, Shaanxi Teiwei Trading Co., Ltd., Shaanxi Lejia TV Shopping Co., Ltd., Shaanxi Today Television Communication Co., Ltd. A brand new shopping mode dedicated to 37 million people in Shaanxi Province is waiting for your attempt. Of course, this kind of "TV and telephone can buy things" is not new for Shaanxi consumers. However, Shaanxi TV Shopping Channel 6, which has broken away from the so-called "novelty" of traditional TV shopping, the "film" and "telephone marketing", is leading the new concept of shopping in a brand-new marketing way. Plane, network, air, three-dimensional media promotion, honesty, trustworthiness, low price, excellent quality, brand loud, brand new goods are displayed in front of the vast number of consumers. Most people also go through the psychological stages of questioning, observation, experiencing, loving and trusting. In this blank market, how to build a brand TV department store and guide the mature TV shopping environment, Shaanxi TV Shopping Channel 6 is also facing a lasting test and challenge.