Jiangsu Public Channel 📺️
Jiangsu Public Channel has always adhered to the operating concept of "public welfare and win-win cooperation": In the program content, disseminate public information, pay attention to public affairs, care about public welfare, reflect public interests; In the advertising operation, the concept of "kinship marketing" has been highly praised by professionals in the industry, creating a long-term development space for the channel to win.
In 2005, the public channel focus on self-run program "Jiangsu Dadi" began broadcasting. As a window to show the new appearance of rural climate in our province, "Jiangsu Dadi" focuses on the hot spots and difficulties of "agriculture, rural areas and farmers," actively reports the relevant laws and regulations of the government, truly reflects the voice of the peasants, and becomes the link and bridge between the government and the peasants, cities and villages.
In line with the tenet of "serving the public and putting people first," Jiangsu TV station makes great efforts in the breadth, depth and correlation of contents, fully embodying the principle of "close to reality, close to life and close to the masses" and the characteristics of localization. To become an "information supermarket" for urban residents.
In accordance with the new requirements of enterprise development, Jiangsu Public Channel Advertisement Department observes the diverse changes of audience's demand for TV culture, keeps pace with the times, continuously integrates resources, adjusts and changes, and expands channel brand marketing. Efforts should be made to enhance brand influence, and a full-time department responsible for overall publicity, packaging, planning and promotion should be set up to further improve the contents and enhance the awareness and attention of the audience. Strive to open up advanced creative marketing and unique overall packaging to deepen the audience's recognition and reputation.